Sky Go is an online television service from Sky UK Limited (formerly BSkyB), allowing users to live stream Sky’s satellite-only channels and provides catch-up/on-demand content from these channels. The unique selling point of Sky Go, like Sky Digital, is that it heavily screens American television programmes and has exclusive rights to certain Sporting events. In fact, copyright is so strict that some programmes can’t be streamed online – most notably The Simpson.
Sky Go is free as part of a Sky TV Subscription, with the option to upgrade to 4 devices (from 2 devices) including games consoles. Having such strict copyright (and presumedly expensive) licenses explains why only 37.3 million minutes are watched on Sky Go (in comparison to BBC iPlayer which streamed over 400 million minutes worth of content). If the service was shared with the public under the Creative Commons Licence, despite the increase in users, it would become an extreme financial burden to the Murdock Empire – as it would also encourage it’s TV subscribers to cancel their subscriptions.