Studying this module has encouraged me to look at the power structures behind our ‘network’ society, also the positives and negatives of the internet. Technological change is at the root of the ‘Network Society and the Media’ module. The rapid rate at which technology has advanced has altered the way we live our everyday lives, it has also changed the way the government and other institutions interact with us.
Mobiles have evolved from bricks to advanced handheld computers in just 8 years.
On the upside, technological advancements are responsible for the convergence of many media industries and lead to the launch of new media channels. It has brought us into the information age, where we have free access to ‘unlimited’ knowledge and are free to communicate globally. However, it is important to sometimes look past this liberal allusion, as every move we make online can be tracked, often without us knowing. The internet is funded by advertising, meaning our data is no longer ours.
As the media landscape which we are familiar with today is still in it’s infancy, we cannot predict how much things will change in the future. The media industry will no doubt change but at what rate? Will all the content we are studying today still be relevant in 10 or 20 years?