As a PR student one celebrity who I admire for their fantastic PR skills is Taylor Swift. Swift understands how important it is to have the media and her loyal fans wrapped around her little finger to further her success. PR Week wrote an article about Swift and shows the three key elements to her PR success, two of the points being about fans.
Swift herself is available on various platforms and interacts with fans through social media sites such as Twitter, Tumblr and Instagram by liking and commenting on their posts. Her devoted – and what some people may class as insane – fans will literally stay up all night and reach their post limit on Tumblr, just to try and gain recognition from the artist herself.
Not only does Swift interact with fans through her social media sites, there is also an official site dedicated to fans that allow them to create an online profile and interact directly with other Swifties – the name given to Swift’s fanbase. This site is called Taylor Connect and can be found on Swift’s official website. This site allows fans to ‘find friends’, participate in ‘fan forums’ about topics such as the 1989 World Tour, as well as create their own blogs dedicated to all things Taylor Swift.
Not only is there an official fansite for the Swiftie online community, Swift created a company called ‘Taylor Nation’ who also have social media sites such as Instagram and Twitter. This organisation focuses on acting as a fan account, therefore using humour that fans can relate with to engage and get them excited at times when Swift is unavailable, such as when she’s at an award show. These accounts encourage fans to participate and solidify their passion for the artist and her work.
Not only does this create a lot of coverage for Swift when she otherwise wouldn’t be able to be on social media, but it also strengthens the fans’ loyalty and dedication as they want to be recognised by her team just as much as they want to be recognised by her.
I’ve never had a Taylor Connect account, but I have interacted with Taylor Nation through Twitter. Have you ever been part of an online community to support a celebrity?