In a post a couple of weeks back I discussed how the younger generation has claimed YouTube as their own space and I think this is also why audience participation works particularly well with YouTube. The audience love to voice their opinion and feel as though their words are being heard and having an effect. I can imagine this would be even more significant if it was someone who you were a big fan of, as this would almost eliminate the barrier between ‘star’ and ‘audience’. The comments section enables this possibility, as well allowing the audience to interact with other fans or friends until their heart’s content.
Not knowing where to begin I had a look at some well-known YouTube stars which brought me to this collaboration example between ‘Zoella’ and ‘Marcus Butler’. Collaborating with other popular YouTube stars is a method often used to make videos more entertaining and essentially gain more subscribers in a kind of, ‘I scratch your back, you scratch mine’ situation. (see ‘Collaborate with Influencers in Interviews’ in link)
What’s interesting about this video is that the concept, as well the ‘truth or dares’ have been provided by us, the viewers. We provided the information and gained control over the direction of the video. You will often see YouTuber’s asking their viewers at the end of their videos or putting comments on social media, to tell them what they wish to see next.
This is actually a very clever way of keeping your audience happy and returning back to your channel. You get to keep making new, fresh material in videos, whilst the audience have a say in what they watch.