Like many boy bands, One Direction have a strong and somewhat terrifying fan-base, also known as The Directioners, who are fully devoted to ‘the boys‘.
Since announcing their break, not a break-up, thousands of teenagers ‘couldn’t even’ *ten cry face emojis*.
Thankfully, for their sanity, One Direction’s latest music video ‘History’ was all about the fans as a form of coping mechanism to the news of their break. This music video also works to showcase their journey in the music industry so far as a nice temporary farewell gift.
The audience quite literally feature in the music video, showing huge crowds at their performances; close-ups of female fans hysterically crying; and of course fans chasing the car containing Harry Styles and his intriguing yet beautiful long locks.
One Direction are fully aware of their fans devotion therefore their involvement in the last music video for a little while will be both significant and emotive for their fans.
When the audience are the fans it is important to highlight a sense of appreciation and a recognition of awareness that a boy band like One Direction would not exist without them and that is what this video has achieved.
Overall, this video shows their musical journey which many fans will have followed, creating a reminiscent aesthetic.
It also just so happens to make an excellent promotional technique for their new song, creating a larger hype amongst the fans as they’re so heavily featured and are clearly in mind – free marketing-.
Well played, One Direction.