No not just a wizard, but now a convergence, a global phenomenon. The Harry potter books, have not only spread across nearly all media platforms; but also demonstrates many examples of technological, cultural and economical convergence.
What started out as a book, has no been stretched not just into films, but has almost created culture in itself. There are audio books, toys, shops, online Harry Potter worlds set up, such as ‘Pottermore’ and soon to be theatre productions. As well as companion books and films soon to be released, written by the original author J.K Rowling. Harry Potter has appealed to all ages, and audiences across the world. Demonstrated by the incredible fact that in 2013, two years after the last film came out; Harry Potter and the Deathly Hallows part 2, the book had been translated in 65 languages!
Another example of how Harry Potter has become a convergence is the Harry Potter studios, now in in London, Japan, and Orland, attracting millions of customers, allowing people to experience the Hogwarts lifestyle. The ‘Wizarding World of Harry Potter’ theme park, at the Universal studios Japan, is by far the biggest, costing £260 million.
However, it is clear one of the biggest turning points for the Harry Potter conglomerate, was the development of Pottermore. Set up by J.K Rowling and in partnership with Sony, Pottermore allows fans to access unknown parts of the Harry Potter series, including several pages of unpublished texts. Whilst also having a resource for sales of the e-book and audiobook version of the seven Harry Potter novels. Pottermore created an entire online community which allowed visitors to take the Harry Potter journey; creating spells and potions, collecting points for their chosen house. It made Harry Potter interactive, whilst still keeping it magical.