So far what we can draw from Week’s 3 lecture and outlined in our reading ‘The Culture of Connectivity: A Critical History of Social Media’ by José Van Dijck, is that media convergence can be defined as an interaction between the old and the new forms of media. Basically in layman’s term, bringing the old into the new, sort of speak.
Thee best example of a media convergence would be the infamous international talent show. That’s right, X- Factor. Beside for its staggering popularity for the last decade or so, X-factor has manage to remain and prevail through the changes that digital media has generated. How it does it manage to do that you ask yourself?
Well, X-factor secrets lies in the series of ways it interacts with their audiences and for their audience to interact with them. The key was to use new media to connect and involve the audience by cleverly using the contest concept to get the audiences to vote for their favorite/preferred vocalists through their smart phones and iPads. The audiences also have the opportunity to call in, tweet and post their opinions on live TV and on other platforms, i.e. Facebook, Twitter. But mostly importantly X-factor usage of the emotional and personal backstory of their contestants on their website which creates an attachment or connection to the audience. Viewers are able read the stories and make comments and feedback on each contestants on the website. By having audience participation in this way, the X-factor creates an appearance for the viewers that they were not just merely audiences but also judges and friends of contestants and that their opinions and their votes do matter.