One example of convergence that I found quite interesting is McDonald’s and their use of interactive screen self service and tablets installed on tables for public use whilst eating.
In 2014 McDonald’s introduced a new way of ordering food in store, where instead of ordering food and drinks at the till, like someone normally would do, there are kiosks that have an interactive screen in place to order food off. Where I used to live they introduced the interactive screens without much notice so it was a big hit when it opened, it is a interesting way of convergence because they are using technology for self service, I know supermarkets ect… have had online delivery and self service for sometime now, also McDonald’s tills have had interactive screens for a few years but never for fast food self service.
Some people argue that this new way of ordering fast food will take over the use of having cashiers resulting in some people loosing their jobs, but even with the interactive screens there are still cashiers at McDoanld’s, it is good to have both because it reduces the queues. Personally for me I find it quicker and more convenient to have this new way of ordering food in store and since coming to London I have used it much more.
McDonald’s also have apple tablets in place in some stores, where people can check in online on sites like Facebook whilst they eat or children can play games for entertainment.