When someone says “Hunger Games” most people will automatically think of Jennifer Lawrence or a film about children killing each other, but believe it or not The Hunger Games series began as books before they were adapted into some of the highest grossing films of all time.
The first book in the series was published in 2008 by American author Suzanne Collins and in 2009 Lionsgate film company brought the rights to the film. The first instalment was due to be released in March 2012.
Since the release of the first film in cinemas worldwide, we have also seen the home release of the films. The releases were not only in traditional forms such as physical DVDs but also through iTunes, Amazon and streaming sites such as Netflix. The releases covered a range of platforms to allow easier accessibility to its market.
Lionsgate wanted to make their franchise stand out amongst others such as Harry Potter and Lord of the Rings. Through the use of convergence this allowed them to provide extra content to their market to immerse them even further into the franchise, such as behind the scenes videos, interviews (printed, video and online) as well as deleted scenes from the films.
This exclusive content was provided on the DVDs as well as through social media. The franchise had their own social media accounts on almost every platform, from Facebook and Twitter to Instagram and Snapchat. These accounts allowed the fans of the franchise to connect over their shared interest of the franchise. Linking into today’s lecture about network communities, the convergence of technologies and platforms allowed users all across the world to bond over this fantasy world.
Lionsgate have recently announced it will be opening a Hunger Games attraction area in the Motiongate Dubai theme park in 2016. The convergence between the world of Panem and the world we live in will be more realistic than ever before. Sounds similar to something another huge franchise did, don’t you think Harry?
Without the use of technological, cultural, economic and global convergence an online community and the success of The Hunger Games franchise would not exist.