Media has been a part of our lives for a long time. Its availability and influence in our lives has also grown in that time by moving to different platforms that we can access. From physical forms such as newspapers, to a digital version on your smartphone.
Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.
However, accessibility to media has moved and merged with something so simple and available such as a watch. On September 9, 2014, Apple introduced their new addition to Apple devices. The device being the Apple watch, something that could tell you something as simple and natural as the time but also allow you to text, read emails, looks at the weather and more. The Apple watch is also compatible with your Iphone which – when connected – can perform features available on your phone without you having to take it out of your pocket. In terms of the development of the Apple Watch the goal was to free people from their phones, Kevin Lynch said
“ People are carrying their phones with them and looking at the screen so much. … People want that level of engagement. But how do we provide it in a way that’s a little more human, a little more in the moment when you’re with somebody?”