Convergence allows for key inventions to be updated and modified for the modern world whilst keeping the original ‘old media’ idea in tact.
Convergence also allows us to remain firmly in bed with a laptop burning our legs for several hours because thanks to technological advancement, it really has everything we need all in one place.
The key benefit for users is a database which provides a collective DVD and TV experience all in the same place which can be viewed on a range of media platforms including: smart televisions; tablets; game consoles; personal computers; laptops; and phones – I’m just waiting for fridge technology to up its game-.
Users love Netflix due to such a range of choice, which can be personalised to your viewing activity and the inclusion of the release of an entire series at one time.This is not only an example of technological convergence but also cultural as we now play an active role by selecting what we want to watch we are no longer a passive audience. It has also created the disease of the binge watchers and stolen many lives due to one- more-episode-syndrome.
For the media industry it has seen DVD and Television statistics plummet because of the convergence of cinema, DVD and television to the internet. Making the online media industry even more successful and popular whilst creating a strong buzz for Netflix as a company, even though one subscription holder may be somewhat generous with their password –30% of us share out account accidentals– but sharing is caring, right?