Beyond convergence

In terms of convergence, traditional media platforms are in droves moving online. Often, this of course means ‘convergence’ – for example, BBC Radio 1 and 1xtra supplementing the radio broadcasts with online visual output: show features uploaded to YouTube etc. On a far smaller scale, the radio, both stations targeted at young and old, use social media sites like Twitter to engage and communicate with their audience – i.e. ‘tweet using the hashtag #youandyours’.

Of course, in these cases convergence is a positive thing. However, in some cases such as with BBC3, convergence becomes a singular media platform once more; with broadcasts verdict-510x260originally creating content for new and old media which are suddenly forced to narrow. After various campaigns pushing otherwise, on the 16th BBC3 will become an online-only broadcasting channel.

The Independent announced last week that it’s last print edition would on sale on the 26th March, and will subsequently be an online-only publication. Online-only publications are in such a vast number – BuzzFeed, Vice, Jezebel and so on. Does the fact that it exists on a digital mediathe-independent-logo platform make it any less reputable journalism? Does the fact that online-only journalism is so prevalent make our assumption of it as less than print media irrelevant; and that actually the differentiation is becoming obsolete? Or perhaps the differentiation is required more than ever.

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