You may be surprised to find out that Internet memes existed way before Tumblr.
Richard Dawkins, came up with the term ‘meme’ in 1976, when he published a book named ‘The Selfish Gene’, in an attempt to explain the way cultural information spreads. I could go on to describe what was covered in Dawkin’s book, but let’s be honest…
Google also defines a meme as “an idea, behaviour, or style that spreads from person to person within a culture”.
Judging by the memes that made an appearance in 2015, it’s clear that they have become a growing internet craze that everybody wants to be a part of. What surprises me most is how they are rapidly taking over the internet. Memes can be displayed as still-images, GIFs or a videos and can be found in every nook and cranny of the internet. In other words, they are inescapable. This leads me to my next point; are they becoming uncontrollable? Nowadays, it seems you only have to open Facebook before you’re forced to watch the latest trending memes.
Drake’s single, ‘Hotline Bling’ led to thousands of memes being created. It took weeks for the hype to die down. This, (in the most annoying way possible) shows us just how powerful this online movement is. As much as we hate them clogging up the internet, there’s no denying that they’re fun, creative and interactive, and they’ll probably be staying with us for the foreseeable future.