The Making of Memes.

You may be surprised to find out that Internet memes existed way before Tumblr.

Richard Dawkins, came up with the term ‘meme’ in 1976, when he published a book named ‘The Selfish Gene’, in an attempt to explain the way cultural information spreads. I could go on to describe what was covered in Dawkin’s book, but let’s be honest…

Google also defines a meme as “an idea, behaviour, or style that spreads from person to person within a culture”.

Judging by the memes that made an appearance in 2015, it’s clear that they have become a growing internet craze that everybody wants to be a part of. What surprises me most is how they are rapidly taking over the internet. Memes can be displayed as still-images, GIFs or a videos and can be found in every nook and cranny of the internet. In other words, they are inescapable. This leads me to my next point; are they becoming uncontrollable? Nowadays, it seems you only have to open Facebook before you’re forced to watch the latest trending memes.

Drake’s single, ‘Hotline Bling’ led to thousands of memes being created. It took weeks for the hype to die down. This, (in the most annoying way possible) shows us just how powerful this online movement is. As much as we hate them clogging up the internet, there’s no denying that they’re fun, creative and interactive, and they’ll probably be staying with us for the foreseeable future.


  1. I didn’t realise the term ‘meme’ had been around for so long. I can imagine Richard Dawson had not anticipated the term would become so widely spoken throughout social media websites like Facebook and search engines like Google images, especially over this past decade. I also find it fascinating how rapidly it has now spread over various platforms like GIFs and still images, in an attempt to greatly increase the cultural information being given to the public.

    Liked by 1 person

  2. I can remember when I found out it was Richard Dawkins who created the term ‘meme’ and was surprised he was the creator! Who would have known that memes would have become part of our everyday life so quickly. I hope they don’t go away anytime soon because I quite enjoy them and it’s a great way for people to express their creativity (As long as it’s not in an offensive manner). The video link you included is definitely one of the best ones!

    Liked by 1 person

  3. This is really interesting because I didn’t know that the word meme had been around for so long, it really shows how little we know about the internet as a whole. Answering your question about memes becoming uncontrollable, i would have to say yes. There are way too many social media sites in todays era to hide from memes and fads, unless you go offline completely which is pretty impossible.


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