Internet Society: Content sharing of internet sensations/memes

With the world wide web making its way into the publics home in 1991 by creator Tim Berners Lee, users have developed and created the way the internet is today in terms of the content online. The Internet today is a wide spread of information that is accessible to anyone who uses it.

With this sharing of information, came a sharing of activities, concepts, catchphrases or a piece of media, also known in the form of internet memes, often mimicking from person to person upon sharing. The traditional name behind meme is a ‘idea, behaviour, or style that spreads from person to person within a culture’. However, this style has evolved into an internet meme which can be in the form of an Image, video, hyperlink, website, gif or hashtag. The movements of this content tends to spread to other users via social media, direct messages or even news media sources. In 2013 Dawkins ‘characterized an Internet meme as being a meme deliberately altered by human creativity’.  A internet phenomenon named the harlem shake was established in an upload on January 30, 2013 through YouTube user Filthy Frank. It was then replicated by many other users and parodied in different forms. The video usually lasted around 30 seconds and features the song “Harlem Shake” by producer Baauer. The video would show an individual dancing in a normal and calm environment. When the beat drops, the video jump cuts to a crowd of crazy convulsive dancing.

The most commonly known memes that are shared are in the form of pictures with words annotating what they believe the image is saying.

Fads and sensations grow rapidly on the internet and they make an impact for a short amount of time until the next sensation makes its way onto the world wide web. What will be the next internet sensation/meme ?


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